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Tel Aviv born. We're inspired by the easy, laid back life style of Tel Aviv. A one-of-a-kind city where beach meets urban, style never sacrifices comfort, and femininity is always in fashion. Hot summers plus mild winters allow for resortwear year round.

Globally inspired. The world is rich with a variety of cultures, colors, textures, and shapes, which we infuse in our designs. We travel far and wide to source vibrant fabrics for our own silhouettes - creating a uniquely romantic, boho style.

Made by humans. Hand work is a tradition that has quickly been replaced by mass techniques. Every Desert Queen print, every clothing item has the human touch - each piece is 100% authentically made by small producers. With a limited number of units per item - we produce less, but better.